How to Create an Effective Beauty Treatment Price List (Without Overwhelming Clients)

As a beauty therapist, working out your treatment price list can feel daunting, especially when you’re newly qualified.

Fresh out of training, you suddenly have a barrage of tasks to juggle: creating your menu, working out treatment costs, and getting everything looking “perfect.” It’s no wonder many therapists feel stress and anxiety around creating a productive, professional price list.

The Problem with Traditional Beauty Treatment Price Lists.

When I first started, I did what many new therapists do, I went around collecting menus from local salons for ideas.

But here’s what I noticed: even as a qualified professional, I felt confused by the endless treatment options.

And if I was struggling to choose, how could clients (with far less knowledge) be expected to confidently pick the right service for them?

Key issue: Too many treatment choices often overwhelm clients and can actually slow down bookings.

A Better Approach: Bespoke Facials with Clear Price Points.

Here’s what I realised: We are the professionals. It’s our job to guide clients to the best treatment for their needs.

Instead of asking clients to choose from a long list of technical treatments, I started offering bespoke facial appointments based on:

Consultation results
Time slot chosen
Budget agreed

This approach:

Keeps the menu simple for clients.
Gives you creative freedom as a therapist.
Ensures treatments stay profitable.

My 3-Tier Facial Structure

I created three clear facial options, each priced by time (rather than individual treatment type).

Skin Burst Facial – 30 minutes

Enjoy one of the following express treatments:

Dermaplane
Skin peel
Diamond dermabrasion

Perfect for busy clients who want quick, visible results.

Skin Lux Facial – 60 minutes

Enjoy two of the following luxury treatments:

Dermaplane
Skin peel
Hydro dermabrasion
LED light therapy(Includes a steam cleanse and tailored product selection)

Ideal for clients looking for more in-depth skin rejuvenation.

The Works Facial – 90 minutes

Enjoy three of the following advanced treatments:

Dermaplane
Skin peel
Hydro dermabrasion
LED light therapy(Includes steam cleanse, massage, and full customisation)

The ultimate indulgence for clients who want maximum results in one session.

How to Price These Treatments

Pricing will vary based on your location, product costs, and hourly rate.

Here’s how to work it out:

Research average facial prices in your local area.
Calculate your product costs per treatment.
Factor in your hourly rate + profit margin.

This ensures each appointment is profitable while still being attractive to clients.

Why This Works for Both You and Your Clients

Clients know exactly what they’re paying upfront (no hidden surprises).
You have flexibility to create tailored treatments in the appointment time.
Your price list stays simple and professional, which means no overwhelm for you or your clients.