As a beauty therapist, working out your treatment price list can feel daunting, especially when you’re newly qualified. Fresh out of training, you suddenly have a barrage of tasks to juggle: creating your menu, working out treatment costs, and getting everything looking “perfect.”

In the beauty and aesthetics industry, trying to be everything to everyone often leaves you overworked and undervalued. The real magic happens when you niche, when you focus on a specific treatment, style, or client type and become the go-to expert in that area.